Karachi, June 28, 2018: The cast and crew of “Daastan-E-Ishq” walked the Red Carpet at the premiere of their much-awaited theatrical play at Arts Council here today.
The play was well-attended and received by stars, media representatives and socialites attending the premiere with rave comments about the stellar performance given by the actors, and the tight-knit plot and storyline based on the popular tragic events of Heer Ranjha. Adding to the charm of the play they felt, was its brilliant music and strong narration.
It may be noted that Daastan-E-Ishq had been previously performed for the British High Commission in a private show and had received much appreciation and applause, owing to which the organisers decided to offer it commercially for larger audiences and perform the play for the public for ten consecutive nights.
The famous love story of Heer Ranjha, originally written by Waris Shah, has this time been adapted and written by Zarqa Naz and based on the script by Kaifi Azmi, who has renamed the story for enactment as DAASTAN-E-ISHQ. The play has been flavoured with our traditions and live music and depicts the popular folklore surrounding Heer and Ranjha who meet at a wedding and fall in love at first sight. Love blooms, but catastrophe strikes in the shape of the evil uncle Qaido, who is determined to thwart their romance.
The fabulous performance by the cast Umair Rafiq as Ranjha, Sabiha Zia as Heer, and the antagonist Sameer Hussain as Qaido, narration by Akbar Ladhani as Raavi, executed in collaboration with Green Eye Production, and directed by Zarqa Naz took the audience on a historical journey to Punjab.
Speaking on this occasion, Umair Rafiq of Green Eye Production, an entertainment house for theatre, films and TV the primary aim of which is to promote theatrical culture, said, “I want to make my country proud by becoming a trend-setter and promoting our traditions, content, culture, and its people, not just within the country, but abroad as well.”
DAASTAN-E-ISHQ’s television media partner is HUM Network Ltd, the print partner is Express, radio partner is FM 89, travel partners are Careem and Green Air, ticketing partner is Bookitnow.pk and mall partner, Atrium mall.
The premiere event and PR of the play are being handled by STARLINKS PR and Events.
The play will be running for the public at Arts Council Auditorium, Karachi from June 29 till July 8. Tickets are available at Atrium Mall, and also online.